The merger of two large multiple listing services should benefit real estate agents in Lake County, according to officials with the county’s Association of Realtors.
The California Association of Realtors on Wednesday announced the merger of calREDD, a service of one of its subsidiaries, and the Pomona-based Multi-Regional Multiple Listing Service Inc., which includes 12 real estate agent organizations in Southern California.
The combined groups will serve more than 33,000 real estate professionals and 22 real estate associations statewide. That is a sizeable chunk of the state organization’s nearly 150,000 members.
“It’s going to be a huge enhancement,” Anita McKee, the Lake County association’s president, said of the merger. Her members recently began using calREDD’s listing service.
The merger will make it easier for potential buyers from Southern California and elsewhere to locate Lake County properties, she said. Lake County real estate agents will be able to find properties in other areas, too.
Scott Knickmeyer, The Lake association’s executive, said the merger “takes calREDD one step closer” to its goal of creating a statewide multiple listing service.
The merger doesn’t affect Sonoma County real estate agents. They rely on data compiled by the Bay Area Real Estate Information Service, which tracks home sales information from Sonoma, Napa, Marin and Solano counties, plus the inland portion of Mendocino County.
What do agents and brokers think of calREDD?
— Robert Digitale